Uppada
Uppada is an obscure
little village, quite like any other in the East Godavari district of
Andhra Pradesh, with its own local industry of weaving. When Bina Rao, a postgraduate in fine arts from Maharaja Sayajirao University of Baroda, and who runs Creative Bee
in Hyderabad, chanced upon the village in 1998, while working as a
consultant to the Andhra Pradesh State Handloom Weavers’ Cooperative
Society Ltd, she began to work with the tribal weavers to help them
modernize their work, shifting them to finer mercerized cotton and
introducing silks, increasing the zari in the weave, and adapting their largely simple geometric or floral patterns to a more ornate style. The Uppada is the jamdani of the south, traditionally woven with 100-count cotton, and is today gaining in popularity even as a wedding sari.
Uppada saris start at
Rs.
7,000. Creative Bee & Studio, No. 8-2-466/1/A, First floor, Road No. 4, Banjara Hills, Hyderabad (www.creativebee.in).
No comments:
Post a Comment