Look around you, work with what is around you, speak in the language you
are most comfortable in, and don’t try to be something you cannot be –
this forms the foundation of our design philosophy. In real terms, this
translates into working with traditional handloom weaves but simplifying
them to reflect contemporary times. Or in developing a block print or
an embroidery pattern that draws from an Indian tradition yet expresses
it in a clean and modern way to reflect our contemporary requirements.
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