Gara
Ashdeen Z. Lilaowala, the designer behind the label Ashdeen, has been working at contemporizing the gara, or Parsi sari as they are commonly known, for five years. “While we still have the traditional kors (garas with an embroidered border only), we are also doing garas
with embroidery all over,” says Lilaowala who works out of Delhi and
has been training craftsmen from Bengal, Uttar Pradesh and even Delhi to
work on the embroideries for these saris. “The motifs are drawn from
Chinese, Persian, British and Indian patterns. Hence you will see
cranes, butterflies, roosters, paisleys, bows, baskets. We still use
silk yarn for all embroideries but instead of gajji silk (manufactured in Surat), we now use jacquard silk for yardage.” He says all saris are hand-embroidered.
Gara saris start at Rs.22,000. Contact Lilaowala at ashdeen@gmail.com.
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