Cosmetic company drops ‘sexy’
Pop star Rihanna has been dropped by Nivea, a
cosmetic company, for being too sexy.The 24-year-old appeared in an
advertisement for the company, which was a sponsor of her Loud world
tour last year. However, cosmetic tycoon Stefan Heidenreich, the new
head of Nivea’s parent firm Beiersdorf, thinks she is too outrageous for
the brand, reports femalefirst.co.uk. “The advert starring Rihanna was a
no go. I do not understand how Nivea can be brought into association
with Rihanna,” he said.
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