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Looks like the recently launched channel Life
Ok, has succumbed to the adage ‘If you can’t beat them, join them’. The
revamped Star One channel, which prided on its unique programming
structure of 20 minute break free shows, airing seven days a week will
soon adapt the 30 minute show format with five or six days a week
telecast, like other general entertainment channels, said sources close
to the channel. Rajan Shahi whose Amrit Manthan is being aired on the
channel confirms it saying he has been asked to start making a half hour
show six days a week. “The date has not yet been finalised but I am
happy with the move. Viewers who are used to tuning in at 8 or 8.30 pm,
find it a little strange to keep up with the 8.20 or 8.40 pm time slot,”
he comments. Nikhil Sinha who is producing Devon Ka Dev Mahadev says
that he hasn’tbeen formally informed about the change but “talks are
on”. He, however, feels that the increased time span will help in
grabbing more eyeballs. When contacted, Ajit Thakur, General Manager,
Life Ok agreed that they were working on some new plans and shows in the
coming weeks but refused to comment on it. |
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