Art and Fashion: men’s formal wear and then there’s Urbana — meticulously tailored, distinctively styled and thoughtfully innovated

men’s formal wear and then there’s Urbana — meticulously tailored, distinctively styled and thoughtfully innovated

WHEN CRAFTSMANSHIP MEETS INNOVATION

There’s men’s formal wear and then there’s Urbana — meticulously tailored, distinctively styled and thoughtfully innovated. At one time, only master tailors would be trusted to produce masterpieces. Then, they became extinct. Most people came to accept upmarket brands as the most practical option. Now, Urbana has bridged the gap between customtailored and machinemade clothes and has created a whole new paradigm of precision and craftsmanship that is unmatched.

SHIRTS CRAFTED WITH FINE DETAILS Fabric: Long staple cotton and premium linens used.

Trine Placket: The trine placket makes a statement of style. It’s exactly 30 mm wide and chain-stitched into three 10 mm vertical lanes. The central lane ensures that the buttons are in a perfect straight line.

Gutermann Thread: Only Gutermann thread from Germany is used for strong yet fine stitches.

MOP Buttons: Mother-of-pearl buttons set it a class apart.

Thermofusible Thread: Buttons are sewn with thermofusible threads because of which they do not come off easily and there’s no tangle of threads.

Taped Shirt: These shirts have fusible tapes within the seams of the shirt, which keeps the seams pucker-free, even after several washes.

Edge Control Tape: The tape in the trouser gives the waist band firmness and prevents it from folding.

INNOVATIVE FINISHES LIKE NONE OTHER Anti-spill Shirts: A special treatment at the fibre level makes these shirts spill-proof.

Durawhite Shirts: Shirts that stay dazzling white, wash after wash

Active Black Shirts: These shirts deliver that power-black look and refuse to fade with age.

Odour-Resistant Shirts: The Actifresh treatment locks up odour in tiny molecules and releases them only during laundry. So, you feel fresh throughout the day.
    Zero Crush Shirts: These shirts are wrinkle free at the fibre level and not just on the surface. The LAMC (Liquid Ammonia Moisture Control) treatment swells up the cotton molecules. So, the shirt stays wrinkle-free naturally and gets a soft silky feel as well.
Easy Iron Shirts: As the name suggests, these shirts are extra easy to     iron.
    The Wellness Shirt: The Renew technology permanently infuses Vitamin E, Aloe Vera and Jojoba into the fibres. And this gets released every time you wear the shirt.
n9 Anti-Microbial: The n9 anti-microbial treatment in the trousers keeps microbes out.
Supercrease Trousers: The perfect crease is yours with this range of trousers.