Eveready Industries, the market leader in batteries

LAUNCH PAD

More power, says Akki

    Eveready Industries, the market leader in batteries, recently launched its most powerful range of batteries, the Eveready Ultima, to cater to the needs of the new tech-savvy generation which uses power-guzzling devices. The range consists of high power alkaline batteries, longlasting rechargeable batteries and portable chargers for mobiles. The launch saw an actionpacked preview as Akshay Kumar, Mr Action himself, revealed the product range in Mumbai amid much excitement.
    Speaking on the occasion, Akshay said, “I have grown up with Eveready, and fondly remember the red batteries I used for my gadgets and toys. As our lifestyles have evolved, so have their products, to meet the ever-growing need for power. I am proud to be associated with this company and support them in their effort to make our lives brighter, and create a more electrifying future.”
    Eveready Ultima Alkaline batteries are priced at just 20 per cell and are best suited for power-guzzling devices like digital cameras, remote controlled toys, etc. The mobile power banks, priced between 1,200 and
    3,200, provide a 24x7 power back-up for smartphones and tablets and are a must-have for today’s tech-savvy youth who feel the need to always stay connected.
    Commenting on the launch, Amritanshu Khaitan, executive director, Eveready, said, “The youth today needs instant power. They are not willing to wait. We’re introducing this powerful battery to power the best of new age gadgets, and are committed to providing the best technology in portable power. We have unveiled the new face of Eveready, putting ‘ultimate power’ in the hands of the consumer.”

Akshay Kumar and Amritanshu Khaitan